Advertising:
• Every day, nearly one-third of U.S. children aged 4 to 19 eat fast food, which likely packs on about six extra pounds per child per year and increases the risk of obesity, (based on a study of 6,212 youngsters).
• According to a recent study, that attempts to measure the effect of TV fast-food ads on children, concluded that A ban on such commercials would reduce the number of obese young children by 18 percent, and the number of obese older kids by 14 percent
• Teens who watch TV more than five hours a day are prone to become fast-food junkies as adults.
• Childhood obesity around the world, and particularly in the United States, is an escalating problem that is especially detrimental as its effects carry on into adulthood.
• Rise in Colorado of corporate "sponsorships" to cover shortfalls in school districts' budgets: "Whether it's first graders learning to read or teenagers shopping for their first car, we can guarantee an introduction of your product and your company to these students in the traditional setting of the classroom," reads one chilling brochure for a Kids Power Marketing Conference. Fast-food companies are at the leading edge of this new marketing strategy, placing not just hallway ads and banners in schools but also targeted, branded educational materials in classrooms, produced with tax-deductible dollars.
• Between the years 1978 to 2000 the rate of obesity doubled for teenagers, and almost tripled for children.
• Approximately 60% of Americans are overweight and 25% are obese. There are so many diseases that come along with being overweight or obese. Stroke, heart attack, diabetes, high blood pressure and arthritis are a few of the major problems that can occur. Partially hydrogenated oils and high saturated fats increase cholesterol and increase your risk of heart attacks or strokes. The high levels of sodium and preservatives can increase your blood pressure.
Health:
• Fast-food consumption has increased in the United States during the past three decades. While there have been many discussions about fast-food's effects on obesity, this [CARDIA study] appears to be the first scientific, comprehensive long-term study to show a strong connection between fast-food consumption, obesity, and risk for type 2 diabetes.“
• A recent CNN study concluded that a person's risk of stroke is associated with the number of fast-food restaurants near their residence, according to a study presented at a stroke conference in San Diego, California.
• The US Department of Agriculture's recommended daily intake for a normal adult male is 2800 kilocalories (11,723 kilojoules) and a maximum of 93 grams of fat. A meal at a fast-food outlet - burger, fries, drink and dessert - can deliver almost all of that in a single sitting.
• Global reporting service, World Monitor, surveyed adults in Australia, China, France, Germany, Italy, Japan, Mexico, South Korea, Spain, the United Kingdom, and the United States, asking them how often they eat at a restaurant, eat take-out food, deli, or food-stand, and eat on their way to somewhere else. In each case, Americans came out on top.
• Eating out used to be an occasional thing, but today Americans consume about one-third of their total calories in restaurants, says Margo Wootan, DSc, CSPI's nutrition policy director.
Environment:
• Nearly 100 million Americans are overweight or obese, which is more than 60 percent of the adult population; during the last 20 years the number of overweight and obese Americans has doubled.
• Fluorinated telomers, a type of very small polymer with Teflon-like properties, keep grease from seeping through paper and cardboard packaging such as french fry cartons and pizza boxes. And although the telomers themselves may be innocuous in normal use, they can break down upon ingestion into perfluorooctanoic acid (PFOA).
• Carl’s Jr. has opened a green flagship restaurant in Carpinteria, California. The restaurant will measure energy efficiency and be evaluated for potential company-wide implementation.
• Junk food is made from ingredients that are raised using pesticides and petroleum based fertilizers. Essentially, when you eat fast food and junk food, you are eating fossil fuels. According to Dale Allen Pfeiffer, you are eating a lot of them: 400 gallons of oil equivalents per person per year, 31% of it for inorganic fertilizer. And these numbers don't include transport, storage, packaging or anything else, just the food itself.
Alternatives:
• Healthy Meals on Wheels: Just have a cooler in the car and fill it with healthy items for each different memeber of the family: water, chocolate milk, apple slices, pretzals, crackers, fruit, nuts, etc...
• Although obesity is the second leading cause of death in America, fast food restaurants stay open. In addition to rising health concerns, fast food places cut into finances students don’t have. Looking at an average “combo meal” consisting of a burger, fries and drink, one figures the cost to be $4 to $6 a meal. (Value menus aren’t always filling.) Multiply that cost by five work days and costs are around $20 to 25 per week. In a month fast-food eaters have lost anywhere between $100-150 – an expensive price for an unhealthy diet.
• Stock your cabinets with fast, nutritious food: Planning helps you pull your own fast-food act together. Get out the calendar and figure out your food needs for the week ahead. Make a quick list.
• Healthy fast food isn't a new idea. Several chains have long offered salads. McDonald's even introduced a McLean burger in the early 90s, but it didn't catch on. But nutritious fare now seems to be a trend, driven by hopes of greater profits, according to industry observers.
• Whole Foods Organic To Go Meals: Whole Foods is always a great alternative to greasy burgers and fries. They’ve almost all got amazing salad bars, cold bars, hot bars and even a pizza bar for when you’re feeling naughty. But if you don’t have time to make a salad or wait in a line they also have pre-packaged (in the store, not in a factory) Organic To-Go meals. They’re fresh, yummy and feature a variety of foods to work with whatever craving you may be having.
• According to the article "Rating fast food dollar menus" It is extremely hard to find lunch under 5 dollars these days. So, Wendy's started the craze in 1989 when it launched its Super Value Menu. Since then, Burger King, McDonald's and Taco Bell have all grouped together items that sell for about $1
• Organic-To-Go: a new fast food restaurant of organic meals popping up around country.
• Gusto Organics, meals for everyone: Vegans, carnivores, vegetarians and those who can’t do gluten.
• Chipotle, The company is the country’s largest restaurant buyer of naturally raised meats and 30 percent of their beans are organic. They’re sour cream is also free of any growth hormones.
• The Sierra Club is doing a good job right now in terms of [working to mitigate] the environmental impact of factory farms. The runoff from these farms is one of the leading causes of water pollution in the United States. The hormones that they're giving to these cattle are excreted in their manure and are winding up in streams. And they're finding fish that are weirdly deformed -- their sexual organs are deformed -- downstream of these feedlots.
TAGLINES:
• Bad eats, Bad treats
• Save your money, save your health
• Ban fads to ban fat
DIRECTION:
• Our most interesting and relevant preliminary research seemed to revolve mostly around advertising and health. While there were some good observations and alternative ideas, we should likely conduct some more in-depth research in this area.
• Tobacco industry related to the fast food industry (similarities and differences in campaigning against each industry). … They reference the fast food industry in the movie Thank You For Smoking.
• Almost all the research related to advertising focused on the effects it has on children and teenagers. Scientific study proposes that banning fast food advertising would reduce the number of obese young children by 18 percent, and the number of obese older kids by 14 percent.
No comments:
Post a Comment