Our collective ideas of additional research & application

Additional Research
-College students and fast food habits.
-Negative health effects from the food.
-International fast food trends.
-How many calories per day or week on average a fast food eater takes in compared to people that eat healthier/at home.
-The breakdown of nutrients people are getting from the most prominent fast food items. Like how much protein, fat, veggies, fruit, and breads/grains are in an item like a Whopper, Big Mac, burrito.
-How much money the long term negative effects of eating fast food can cost someone like heart attacks, strokes, gym memberships, etc.

How brand can be implemented
- Exercise workouts at local gyms or recreation centers.
- Events at colleges
- Have fast food associated with fat, depressed, low-motivated people.
-Create buzz with mass protests of fast food for a day. (Campaign could be applied in all groups medium).
-Create a “mockumentary” style campaign that appropriates familiar fast food brand ideologies.
-Similar to the televised “TRUTH” campaigns that demonstrate shocking statistics through social demonstrations, we could organize a demonstration on campus in a similar fashion as the cigarette exposing campaign.
- Advertise the dangers of eating fast food like a surgeon general’s warning label on cigarettes. Gain support to persuade the label to be required on all fast food packaging.

Ideas that pertain to print and web
- Have a flash game for the site about fast food.
- Find compelling facts and images that illustrate the effects of fast food, combined with small, simple and probably one line type that summarizes the message.
- Create a poll for the web that tracks trends of the viewers fast food habits and displays average results for each question, i.e. how many times a month do you eat fast food or how much money do you spend on fast food compared to groceries?
- Produce stickers (I have a vinyl plotter and create a lot of them very cheap), handouts, buttons, and other disposable print materials in addition to the posters and web promotion.
- Create a series of info-graphics that visually demonstrate interesting portions of our research and can be included in both print and web deliverables
- Create a website with images that show the negative effects fast food is having on consumers bodies. Show images of their arteries being clogged, their fast cells increasing, and a lack of good nutrients.