Constantine's ideas

Things we need to know more about
What percent of the demographic actually cares about being Healthy.
More about how fast food affects women to bear unhealthy babies.
Figure when people go grocery shopping what weighs more when buying food: Healthy or Cheap?
What percent of the demographic actually cares about the Environment.

How the brand could be implemented
1. TV Commercials on family safe channels like ABC or Cartoon Network
2. Exercise workouts at local gyms or recreation centers.
3. Brochures
4. Start a line of healthy, quick frozen meals.
5. Events at colleges

Ways to approach brand
1.Environmentally
2.compare with the attractive people in the ads to pathetic, whinnying, fat people.(Its like saying fast food is what losers eat not winners.)
3. How fast food causes women to have malformed babies or really unhealthy babies.
4. Somehow have fast food associated with Depression (most people eat fast food when depressed).
5. Have fast food associated with fat, depressed, low-motivated people.

Ideas for our group
1. Make some funny videos that target men like only fat, losers eat fast food. Real men eat something from home.
2. Have a flash game for the site that has a guy who if he eats fast food, he explodes. If he eats healthy food he gains more muscle.
3. Have brochures that show data on all the negative effects of fast food: weight gain, depression, heart disease, etc... Give some quick tips on making quick healthy meals.

This what I was able to come up with. Sorry I can't be there, I got really sick last night! Good luck today.