My concepts for the flash game:
Concept 1

is a PAC man maze game, I based it on the Monster C logo the visual group came up with. You are the C monster and you have to get out in the quickest amount of time. The burgers lead to the quickest way out of the maze but take out of your time. The carrots lead the only other way out and add to your time. This makes a great analogy to our research. Eating fast food is cheaper but it does take out a few years of your life, so you would be dead before you reached the exit. On the other hand, the carrots would lead you to a longer root, but each carrot you eat would add years to your life span an you would be able to do more in life by the time you get to the end.
Concept 2


Anatonmy of the Burger - I saw a drawing in the Art building and it gave me the idea for the layout for the burger. You can pick any of the parts of the burger and that would lead to another window and show all the gross ingredients in that part like the toliet cleaner in the beef patties.
Concept 3

Healthy Alternatives - Just some interactive tips on healthy alternatives or ways you can avoid having to eat fast food. You have this map of different icons of different tips, when you click on a icon a window opens and further explains the tip to the user.
Be sure to leave comments of what you think by Wednesday! I like the first one and so did leister just so you know.
Thanks Jen. I also like the first concept best and I think it is an attainable goal that does represent our research and our brand strategy the best. One thing we could consider if we decide on that concept is to incorporate various symbols that represent fast food as well as the healthy food. In example, hamburgers, french fries, milkshakes... and carrots, water, apples etc. It might add some variety and make the game more fun to explore.
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