Updated Calendar

press kit

Shansa and I were talking on friday and we think it would be best to just make a book that is a plain color like one of the reds in our color pallet with the logo. We were thinking that the ones with pictures or designs on the front would make it look cluttered and less professional. I was wondering what you guys were thinking as well as to if this is a good idea or not. Let me know what you are thinking

biographies

biographies of the teams of design studio II

visual identity system
The team leader Angela Van Broekhuizen, and her teammates Joseph Garcia, and Matt Huth III were responsible for developing the visual design aspect of the campaign. They created the logotype, defined the typography, color palette, illustration style, and the swag for our campaign.

print and web communications
The group leader Erin Aggeler, along with her group of Shansa Suleyman, Jennifer Constantine, and Danielle Langston were in charge of creating the more interactive aspects of the campaign. They designed the posters, the website, the flash interactive game, and the press kit.

film and motion graphics
The team leader Sean King, with his group of Elizabeth Eastham, Nikita Solodukhin, and Jess Wellington created the visual animation portion for the group. They produced the logo animations, promotional videos, title and end credits, transition animations, and animations to be used on the web or viewed on a DVD.

advertising and promotion
The group leader Renee Mudd, and her team of Mike Baker, and Tanya Lipscomb created the promotional materials for the group. They were in charge of researching how to make a successful brand, finding content for the graphics, creating references to our brand on facebook, myspace, and blogger, and creating promotional materials.

Cover letter

Danielle Langston

9234 West Ontario Drive

970-531-6265

May 7, 2009

9News Newsroom

9News

500 Speer Blvd.

Denver, CO 80203

9News:

The Digital Design students at the University of Colorado Denver have created an anti fast food campaign. With this campaign they are trying to educate college students about the negative aspects of fast food, and to offer healthy alternatives.

The campaign was created to try and break college students from their addiction with fast food. Students gravitate towards fast food because of its cheap cost, quick turnout, and ease. We are trying to show that those concepts are not good for them in the long run. Ideas for healthy alternatives will be provided that show quick meals that can be prepared quickly and at little cost. On Thursday May 7^th, we will be presenting the campaign with its multiple facets. Three promotional videos, a website, posters, stickers, swag, and a promotional campaign.

Please refer to the press release and our website at http://www.consumethis.info for more information.

Sincerely,

Danielle Langston

press release

for immediate release

 

What:                        Consume

 

Who:                        Design Studio Two

                        University of Colorado Denver

                        College of Arts and Media

 

Where:             University of Colorado Denver

 

When:                        Thursday, May 7

 

When:                        Thursday, 8:30-11:15am

 

Consume is a brand established between students in the Design Studio II class at the University of Colorado, Denver, College of Arts and Media (CAM) to produce an anti fast food campaign.

 

The digital design students at CAM developed an anti fast food campaign to educate other college students about the healthy alternatives to fast food. The students introduced this campaign with: three promotional videos, a website, a flash interactive game, posters, stickers, and swag. The purpose of this anti fast food campaign is to educate students about a healthier and better way of life.

 

Additional information can be found at:

http:www.consumethis.info

 

 

 

 

 

 

For more information contact:

Danielle Langston 970-531-6265 or Danielle.langston@email.ucdenver.edu

todays class

Today we all decided on the saying of "what your burger isn't telling you." And we are supposed to incorporate the slogan into our projects if we can. That is basically all we got done since it was just a work day. 

Web Research

http://www.campusgrotto.com/most-visited-websites-by-college-students.html

Anderson Analytics completed a recent survey of the most used websites by College Students.

Here are the Top 10 results:

1. MySpace
2. facebook




3. YouTube
4. College Humor
5. Google
6. eBay
7. ebaumsworld.com
8. ESPN
9. Yahoo!
10. LiveJournal

http://www.surveyu.com/images/pdf/online_video_release_091107su.pdf
Surveys taken among the general population and among US college students underscore the fact that college students differ dramatically when it comes to the shift to online video. Comparing statistics collected by SurveyU (http://www.surveyu.com) with the results of the Pew Internet / American Life Project’s Online Video study (http://www.pewinternet.org), college students far surpass the rest of the Internet population in the consumption of on-demand, downloaded video.
While only 57% of adult Internet users have ever watched online video, 93% of college students have ever watched online video. On a typical day, 19% of Internet connected adults download video, whereas more than three times as many (62%) college students download video. College students’ desire to share viewing experiences with others is evidenced by higher percentages of students who send and receive links to online video to and from others.

http://www.marketingcharts.com/television/survey-to-reach-college-students-brands-need-to-use-internet-1389/

As college students prepare to invade campuses, marketers can best reach and build relationships with this demo of up-and-coming consumers via the internet, which students prefer to both TV and radio, according to a recent Burst Media study of college students (pdf).

The July 2007 Burst Media online survey of 439 college students 18-24 years old studied students’ media consumption, how they finance their discretionary spending, and what influences their brand preferences.

http://manyeyes.alphaworks.ibm.com/manyeyes/datasets/college-students-media-consumption-m/versions/1

Description: In the fall of 2008, eighteen first year students in a big ten school were asked to keep track of the media they consumed, the time they slept and how much time they spent on homework.

http://www.ncbi.nlm.nih.gov/pubmed/15663067

Use of the Internet to retrieve health information is increasingly common. The authors surveyed 743 undergraduate students at 2 academic institutions to examine their Internet use, health-seeking behaviors, and attitudes related to the use of the Internet to obtain health information. Fifty-three percent of the respondents indicated that they would like to get health information online, and 28% reported that they would like to attend a health program online. Overall, 74% of the students reported having ever received health information online, and more than 40% reported that they frequently searched the Internet for information. They used various search engines and multiple Web sites to find health information. Issues related to the credibility of the information on health Web sites were crucial considerations for students. The study found differences in Internet use for health information by gender and by level of Internet experience.

Home Page

Here is a new idea for the home page. I tried to incorporate our style but still keep the page simple and easy. Let me know what you think...

Revised Calendar

Image Guidelines

http://fa3428finalproject09.blogspot.com/2009/04/image-filter-tutorial.html

Link Structure

Hope this clarifies the site map I put up. Each box represents a single page, and the grey boxes indicate pages that will be featured in the navigation bar on the home page.