press release

for immediate release

 

What:                        Consume

 

Who:                        Design Studio Two

                        University of Colorado Denver

                        College of Arts and Media

 

Where:             University of Colorado Denver

 

When:                        Thursday, May 7

 

When:                        Thursday, 8:30-11:15am

 

Consume is a brand established between students in the Design Studio II class at the University of Colorado, Denver, College of Arts and Media (CAM) to produce an anti fast food campaign.

 

The digital design students at CAM developed an anti fast food campaign to educate other college students about the healthy alternatives to fast food. The students introduced this campaign with: three promotional videos, a website, a flash interactive game, posters, stickers, and swag. The purpose of this anti fast food campaign is to educate students about a healthier and better way of life.

 

Additional information can be found at:

http:www.consumethis.info

 

 

 

 

 

 

For more information contact:

Danielle Langston 970-531-6265 or Danielle.langston@email.ucdenver.edu

todays class

Today we all decided on the saying of "what your burger isn't telling you." And we are supposed to incorporate the slogan into our projects if we can. That is basically all we got done since it was just a work day. 

Web Research

http://www.campusgrotto.com/most-visited-websites-by-college-students.html

Anderson Analytics completed a recent survey of the most used websites by College Students.

Here are the Top 10 results:

1. MySpace
2. facebook




3. YouTube
4. College Humor
5. Google
6. eBay
7. ebaumsworld.com
8. ESPN
9. Yahoo!
10. LiveJournal

http://www.surveyu.com/images/pdf/online_video_release_091107su.pdf
Surveys taken among the general population and among US college students underscore the fact that college students differ dramatically when it comes to the shift to online video. Comparing statistics collected by SurveyU (http://www.surveyu.com) with the results of the Pew Internet / American Life Project’s Online Video study (http://www.pewinternet.org), college students far surpass the rest of the Internet population in the consumption of on-demand, downloaded video.
While only 57% of adult Internet users have ever watched online video, 93% of college students have ever watched online video. On a typical day, 19% of Internet connected adults download video, whereas more than three times as many (62%) college students download video. College students’ desire to share viewing experiences with others is evidenced by higher percentages of students who send and receive links to online video to and from others.

http://www.marketingcharts.com/television/survey-to-reach-college-students-brands-need-to-use-internet-1389/

As college students prepare to invade campuses, marketers can best reach and build relationships with this demo of up-and-coming consumers via the internet, which students prefer to both TV and radio, according to a recent Burst Media study of college students (pdf).

The July 2007 Burst Media online survey of 439 college students 18-24 years old studied students’ media consumption, how they finance their discretionary spending, and what influences their brand preferences.

http://manyeyes.alphaworks.ibm.com/manyeyes/datasets/college-students-media-consumption-m/versions/1

Description: In the fall of 2008, eighteen first year students in a big ten school were asked to keep track of the media they consumed, the time they slept and how much time they spent on homework.

http://www.ncbi.nlm.nih.gov/pubmed/15663067

Use of the Internet to retrieve health information is increasingly common. The authors surveyed 743 undergraduate students at 2 academic institutions to examine their Internet use, health-seeking behaviors, and attitudes related to the use of the Internet to obtain health information. Fifty-three percent of the respondents indicated that they would like to get health information online, and 28% reported that they would like to attend a health program online. Overall, 74% of the students reported having ever received health information online, and more than 40% reported that they frequently searched the Internet for information. They used various search engines and multiple Web sites to find health information. Issues related to the credibility of the information on health Web sites were crucial considerations for students. The study found differences in Internet use for health information by gender and by level of Internet experience.

Home Page

Here is a new idea for the home page. I tried to incorporate our style but still keep the page simple and easy. Let me know what you think...

Revised Calendar

Image Guidelines

http://fa3428finalproject09.blogspot.com/2009/04/image-filter-tutorial.html

Link Structure

Hope this clarifies the site map I put up. Each box represents a single page, and the grey boxes indicate pages that will be featured in the navigation bar on the home page.

Flash Concepts/Class 03/31

For Erin and Shansa: In class today the Visual group has come down to a graphic novel look or maybe not, it was a tie between a cartoon look and a street look. Leister suggested a graphic novel look be cause it is a combination to the two. Thursday the are going to come up with four more looks.
My concepts for the flash game:

Concept 1


is a PAC man maze game, I based it on the Monster C logo the visual group came up with. You are the C monster and you have to get out in the quickest amount of time. The burgers lead to the quickest way out of the maze but take out of your time. The carrots lead the only other way out and add to your time. This makes a great analogy to our research. Eating fast food is cheaper but it does take out a few years of your life, so you would be dead before you reached the exit. On the other hand, the carrots would lead you to a longer root, but each carrot you eat would add years to your life span an you would be able to do more in life by the time you get to the end.

Concept 2



Anatonmy of the Burger - I saw a drawing in the Art building and it gave me the idea for the layout for the burger. You can pick any of the parts of the burger and that would lead to another window and show all the gross ingredients in that part like the toliet cleaner in the beef patties.

Concept 3


Healthy Alternatives - Just some interactive tips on healthy alternatives or ways you can avoid having to eat fast food. You have this map of different icons of different tips, when you click on a icon a window opens and further explains the tip to the user.

Be sure to leave comments of what you think by Wednesday! I like the first one and so did leister just so you know.

Site Map

Rough Site Map

Home/Search

About Us/ Contact

Facts

Summary

Info-graphics... more information

Media
Videos
Swag/Stickers?
wallpapers/screensavers?
rss feed/newsletter
press kit
posters
game

Advertising/Promo
Ads
*more here soon....

Links
Myspace
Facebook
other ideas?

* Page names to be determined.