Anderson Analytics completed a recent survey of the most used websites by College Students.
Here are the Top 10 results:
http://www.surveyu.com/images/pdf/online_video_release_091107su.pdf
Surveys taken among the general population and among US college students underscore the fact that college students differ dramatically when it comes to the shift to online video. Comparing statistics collected by SurveyU (http://www.surveyu.com) with the results of the Pew Internet / American Life Project’s Online Video study (http://www.pewinternet.org), college students far surpass the rest of the Internet population in the consumption of on-demand, downloaded video.
While only 57% of adult Internet users have ever watched online video, 93% of college students have ever watched online video. On a typical day, 19% of Internet connected adults download video, whereas more than three times as many (62%) college students download video. College students’ desire to share viewing experiences with others is evidenced by higher percentages of students who send and receive links to online video to and from others.
http://www.marketingcharts.com/television/survey-to-reach-college-students-brands-need-to-use-internet-1389/
As college students prepare to invade campuses, marketers can best reach and build relationships with this demo of up-and-coming consumers via the internet, which students prefer to both TV and radio, according to a recent Burst Media study of college students (pdf).
The July 2007 Burst Media online survey of 439 college students 18-24 years old studied students’ media consumption, how they finance their discretionary spending, and what influences their brand preferences.
http://manyeyes.alphaworks.ibm.com/manyeyes/datasets/college-students-media-consumption-m/versions/1
Description: In the fall of 2008, eighteen first year students in a big ten school were asked to keep track of the media they consumed, the time they slept and how much time they spent on homework.
http://www.ncbi.nlm.nih.gov/pubmed/15663067
Use of the Internet to retrieve health information is increasingly common. The authors surveyed 743 undergraduate students at 2 academic institutions to examine their Internet use, health-seeking behaviors, and attitudes related to the use of the Internet to obtain health information. Fifty-three percent of the respondents indicated that they would like to get health information online, and 28% reported that they would like to attend a health program online. Overall, 74% of the students reported having ever received health information online, and more than 40% reported that they frequently searched the Internet for information. They used various search engines and multiple Web sites to find health information. Issues related to the credibility of the information on health Web sites were crucial considerations for students. The study found differences in Internet use for health information by gender and by level of Internet experience.
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